Jason White wrote:
Brent Wallis <brent.wallis@gmail.com> wrote:
Buying a dead tree newspaper and reading it only gives the incumbents an "idea" as to what individuals read. Registering and paying for ones digital access means that an individuals name and address can be directly matched to what ones reads how often, when and how.
It does, and marketers could then use that information to customize their messages to the interests and preferences of each reader.
This already happens. http://dontbubble.us/ http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-... http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html?_r=2&hp=&pag... (original article)
All of this has been reported upon in public; it isn't wild speculation.
Exactly.