> <mailto:lev@levlafayette.com>> wrote:/begin rant
>
> Although a name change does *imply* a change of focus of the
> organisation,
> that it will become "Free, Libre, Open Source" technology
> organisation,
> rather than a Linux organisation.
>
>
> It does not imply a change of focus from what we are now (imo). It is
> intended to bring our name in line with what we currently do.
> More details:
> http://lists.linux.org.au/pipermail/linux-aus/2012-April/019454.html
Personally I think changing names of organisations ( commercial and
non-commercial);
to better describe function or simple novelty as often seems the case;
involves a miss-understanding of the function of names !
The function of the name is not essentially to describe the function of
the organisation,
but to uniquely represent the organisation. All that such
badge-engineering does is
obscure identification. Even advertisers recognise the commercial value
of brand recognition !
/end rant
regards Rohan McLeod
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