http://tinyurl.com/d3jnmqt The above TED blog post has an interview with Dan Pallotta about entrepreneurial charitable organisations. The idea that instead of just giving almost all their money to the cause a charity can invest some in advertising and staff to get more donations for a bigger end result. http://blog.ted.com/2013/03/01/effective-altruism-peter-singer-at-ted2013/ The above TED blog post has an overview of Peter Singer's TED talk about effective altruism. Among other things he asks whether failing to donate to a charity to save a child's life is equivalent to walking past a child dying in the street and doing nothing. Of course a problem with that analogy is that many people will walk past someone dying in the street. -- My Main Blog http://etbe.coker.com.au/ My Documents Blog http://doc.coker.com.au/