But we eventually also learnt that, despite what good-spirited researchers might think and despite what people might say in your face if you ask them, the general public doesn’t actually put a very high value on privacy in general [1] and on location privacy in particular [6], at least until something really bad happens to them personally. http://www.cl.cam.ac.uk/~fms27/papers/2009-Stajano-location.pdf [...] Medians of bids are £20 [previous study] and €43 [this study] for non-commercial use of [location] data, respectively. https://www.lightbluetouchpaper.org/2006/09/08/a-study-on-the-value-of-locat... There was a more recent study where students bought CDs online and could exchange personal information for a discount (to measure how they valued privacy) but I can't find it again.