On 12/09/2011, at 6:50 PM, Trent W. Buck wrote:

...

this has to be illegal.

Under what law?

Depending on the claims being made (and perhaps where/how), it could be a form of misleading or deceptive conduct under the Competition and Consumer Act 2010 (formerly Trade Practices Act 1974). There is a bit of info here on misleading and deceptive conduct under Australian consumer law at: http://www.accc.gov.au/content/index.phtml/itemId/815335 Jeremy