Phone App Development Strategies - LAMP backend

Hi there, We have an existing platform that uses a separate MySQL instance for each customer and a shared application code base in PHP. Our platform has an API but this is mainly used for system admin and not fully featured and is an in-house MVC framework. We have been given a spec from a customer as to what they want in the app. We will be hiring a developer for this work Goal: - To have a phone app for both major platforms that we can re-use and re-sell to other customers of our existing platform if they need it I am seeking input on: - API / Framework We could use our own API but as its a separate project we could use a well know framework (Laravel, etc) and reduce the leaning curve for the developer and draw from a wider candidate pool. Alternately we could have the dev only focused upon the app and my team can work on extending the API. - Phone Development Which approach have you found better; using a cross platform development tool like Cordova (one app is developed) or using the the tools provided by iPhone and Andriod and writing two apps? Any feedback is appreciated. Thanks Piers
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Piers