OpenMoko GTA02 pricing announced; group buy anyone? (REPEAT in plain text format) Dennis Wollersheim
From: Dennis Wollersheim <dewoller@xxxxxxxxxxxx>
To: Luv Main <luv-main@xxxxxxxxxx>
Subject: OpenMoko GTA02 pricing announced; group buy anyone? (REPEAT in plain text format)
Date: Mon, 14 Apr 2008 10:36:04 +1000
(Someone kindly pointed out that not everyone could read html formatted
emails, so, here is the email again, in plain text.)
Is anyone interested in adding another gadget to their colllection? The
GTA02 openmoko linux based phone is getting ready to ship, and they have
announced a group pricing of $369 USD per device (see below). If
there is enough interest, I would be happy to order a 10pack and bring
more such devices into our local community.
Cheers
Dennis
-------- Original Message --------
Subject: FreeRunner Pricing and PVT update
Date: Fri, 11 Apr 2008 09:50:40 -0700
From: steve <steve@xxxxxxxxxxxx>
Reply-To: List for Openmoko community discussion
<community@xxxxxxxxxxxxxxxxxx>
To: 'List for Openmoko community discussion'
<community@xxxxxxxxxxxxxxxxxx>
1. Products.
Orginally the FreeRunner ( GTA02) was planned to come out in two packages.
Basic and advanced, just like the Neo 1973. We killed that idea. It was a
quick humane death. The problem was the GTA02 advanced unit would have been
$650 USD. After seeing the response to Neo 1973, a huge response, we decided
the best path was to lower the price, reward our early developers, and
attract more developers.
2. Pricing
We scrubbed the BOM ( bill of materials). We eliminated the Luxurious bits.
Optimized the box like it was code. The first thing we got rid of
was the lunchbox. It was cool, but it was expensive and heavy. Eliminating
that was a sizeable cost savings. ( think shipping weight).
Next we pulled out the debug board and made it a separate product. We
priced it at $99 US. about 1 tenth what people would pay for similar
capability.
My goal was to get to a place where we could sell the FreeRunner at $399.
USD.
We did that.
The FreeRunner will ship from Openmoko.com at $399. For early customers
I'm looking at throwing in a few free things. More details later.
The debug board will be available as a separate product for $99 USD.
Many people wrote me mails asking if they could get a discount by buying
more than one phone. Sometimes they were universities, sometimes a small
business, sometimes a small group or club.
For these people we created a 10Pack. instead of 399 per phone, we will
charge 369 per phone.
